Shuga: The Movie (The MTV Staying Alive HIV/AIDS Campaign)

By RosemaryKokuhilwa · December 7, 2009 · 0 Comments ·

SHUGA is a hard hitting 3-part drama series that follows the lives and loves of a group of cool young students whose bright lives and fabulous futures are balanced on a knife edge due to their love of risk and danger. It’s a story of LOVE,SEX,& MONEY, Friday nights and the indelible marks we leave on one another. SHUGA tells the story of AYIRA, a modern girl in NAIROBI-KENYA, who knows exactly what she wants and what she’ll do to get it. But will her passion for an older man come at the expense of long term soul mate Ty? Running parallel is the Romeo and Juliet style love story of Virginia and Leo – while the two are destined to be together, will they be able to get past the obstacles that stand in their way?
SHUGA explores the issues of sexual relationships among urban youth against a background of continuing HIV/AIDS infections. It examines the ramifications of sexual decisions on the lives of young people and their partners and loved ones. The drama format is a powerful medium to put across important lifestyle messages to educate and engage young people.