Savile Row tailoring is one of Britain's most enduring traditions and treasured exports. While mass-produced suits offer increasingly better value and 'off the peg' suits improve all the time, this gentleman's club of quality and style lives on. A Savile Row suit is a potent symbol of authority and the global uniform of politics, business and society. Embedded in its fibers is a history of respectability dating back to suits of amour worn in battle. Each tailoring house was originally associated with a distinct kind of military uniform, such as naval wear from Gieves and Hawkes. The air of respectability, quality and style that a suit gives its owner has helped seal its enduring appeal. The time-honored tradition contained within a road just a few hundred yards long has acted as the epicenter for men’s fashion for over 200 years and remains a dominant force through its continued innovation.
The New Generation of Modern Tailoring:Since the days of Henry Poole in the mid-1800s, the home of British tailoring has seen many subtle shifts in the character of its designers and clientèle. The 1960s saw the likes of Nutters bring a modern flourish to the street, and three 'New Generation' designers are credited with keeping Savile Row ahead of the times: Timothy Everest: A Tommy Nutter apprentice, Everest has become a leading light of the new bespoke movement, fusing impeccable craftsmanship with individualism. Richard James: Bringing a rebellious streak to the heritage of suit making, James has become a pillar of the modern menswear establishment. His bold color and innovative twists have proved irresistible to the rock n' roll elite. Ozwald Boateng: Self-taught tailor Boateng was inspired and guided by Tommy Nutter and has carried on his mentor's legacy of introducing Savile Row to a new generation Cut It Loose .
Savile Row in the fashion stakes. The new style of suits were perceived as more modern,less formal, with softer lines and men didn’t feel restricted. This coincided with a workplace trend for dressing down so the more casual suit fitted in perfectly to the new atmosphere. Men could now put their shirt,tie and cuff-links to one side and be just as stylish wearing a polo shirt.
While many actors have depicted the world's most famous spy, his suave,tailored look has remained a singular emblem of British style. The years since his first appearance in Dr No, played by Sean Connery, have seen different portrayals and sartorial moments, but he's always sure to be impeccably turned out.
The image of James Bond as an ex-military man from the war years was gradually dropped in favor of an iconic aspirational figure of elegance. From Sean Connery in 1965 with his Anthony Sinclair Conduit Suit to TimothyDalton, Pierce Brosnan and Daniel Craig, Bond has come a long way from what author Ian Fleming first imagined with his hounds tooth suit. The classic look intended by Fleming became somewhat diluted in the 70s where Bond was dressed in flared trousers and safari suits. A smarter look was revitalized for the 80s, seeing Roger Moore turn to Douglas Hayward - another Mayfair tailor with an impeccable film pedigree - who put Bond back into a sharp three-piece suit. Stepping out for the first time as Bond in Casino Royale in 2006, Daniel Craig has seen a shift toward a hard-edged sophistication.